Tacoma Rainiers Baseball Club
The Tacoma Rainiers are the Triple-A affiliate of the Seattle Mariners, proudly representing the city of Tacoma, Washington. With a rich history, loyal fanbase, and iconic home at Cheney Stadium, the Rainiers blend small-town charm with big-league ambition. For the 2025 season, the Rainiers aimed to evolve their visual identity to reflect a modern, energetic, and unified brand presence across all platforms.
Keywords: Timeless, Authentic, Minimal, Quality, and Family Oriented.
Role: Brand Strategy / Logo Design / Refining Identity System
2025 Rainiers Style Guide
I led the creative direction and development of the Tacoma Rainiers’ 2025 Style Guide, setting the tone and visual language for the season. This included refining core brand elements such as typography, color palette, logos, and graphic patterns, while also introducing fresh assets to elevate storytelling and fan engagement.
The Dirt
The Tacoma Rainiers redesigned their official baseball program "The Dirt" to boost fan engagement during games. This was a personal favorite project I contributed to by creating the logo and designing editorial content, including player bios and short features highlighting the team’s history and community involvement.
