National Medal of Honor Museum
The National Medal of Honor Museum is a nonprofit dedicated to preserving and sharing the stories and legacy of America’s Medal of Honor Recipients. I joined the Museum to support the development of a new cultural institution, leading visual design across a wide range of creative initiatives while serving as a steward of the Museum’s brand.
Keywords: Honorable, Timeless, Purposeful, and Inspirational.
Role: Brand Strategy / Refining Identity System / Visual Design
AT&T Stadium Ad Campaign
As the Museum prepared to introduce its brand to audiences at AT&T Stadium, I developed the visual direction for an advertising campaign that brought its story and identity into a high-energy, highly visible environment. From the initial concept through final production, I shaped the creative across digital and environmental placements, creating a cohesive presence that introduced the Museum to thousands of visitors.
As the Museum’s brand continued to take shape, I helped establish its visual direction across a broad range of marketing collateral. I translated the core identity into new applications and expanded the brand system to create greater flexibility, consistency, and cohesion across print and digital communications.
