The Flour Shop
The Flour Shop is a bakery located in Los Angeles, CA, focused on serving 18-25 year olds. It is a young, cheerful, fun, and modern brand that welcomes everyone. Providing freshly baked items to the local market.
Keywords: Bright, Fresh, Modern, and Welcoming.
Timeline: 4 Weeks
Role: Brand Strategy / Logo Design / Identity System
The Brand
In the brand strategy session, I helped define the brand foundation, target audience, and market position. Together, we crafted the mission statement "We’re committed to producing quality bakery products cost-effectively, in an environment that is clean, safe, and friendly to both employees and the community."
We defined The Flour Shop brand personality as community, wholesome, relatable, fun, and exciting. We used these personality traits as markers to inform our brand design.
Color
The palette draws on colors commonly associated with baking ingredients combined with other colors that help convey a sense of energy, vibrancy, and fun.